Client Retention and Client Service

I am process driven. In this particular area (client service/retention) a business can succeed by following the simple rule of treating each and every client as if they were a new client. This will ensure that each client is valued and treated as such. We all know that it is far easier and less expensive to retain a client than to search out and land a new client. Yet we forget this once a client comes in the door and transfers assets to us to manage. Yes, client segmentation does allow us to place clients into profitability buckets but the process for this must ensure that the client is still given the service and products they were seeking when you sold them your business. Consistent application of processes and procedures will ensure the client experience is preserved throughout the life of the relationship.