The investment landscape changes, it seems, on a daily basis. New products, improved systems and a constantly changing lexicon; all perpetuated by the industry itself and the media. It is a small wonder that individual investors are unsure of where their money is located and what performance they are to expect. Not to mention the risk they may be subjected to on any given market day.

That is where we come into the picture. By we, I mean investment advisors who are dedicated to guiding the investors who are our clients (but also partners in a way) through the shifting maze of the investment world. Some advisors are very adept at this and others are still learning the rigors of the profession so I caution the investor to seek out the information they need to conduct a thorough due diligence of their advisors since so much could be riding on their selection of an investment professional. The next blog I will discuss factors in selecting an advisor.